Tokyo (AFP) – Shoppers could face higher prices for phones, laptops and other gadgets next year, manufacturers and analysts warn, as AI data centres hoover up memory chips used in consumer electronics. The world’s biggest tech companies are ploughing head-spinningly huge sums into building the hardware that powers artificial intelligence tools like ChatGPT. Their insatiable demand is snarling up a supply chain kept tight on purpose by chipmakers who are keen to avoid price drops that dent profits, experts say.
In 2026, supply chain pressure for memory chips “will be far greater than this year,” Lu Weibing, president of Chinese electronics giant Xiaomi, said this week. “Everyone will likely observe that retail prices for products will see a significant increase,” he told an earnings call. William Keating, head of semiconductor and tech consulting firm Ingenuity, expects the same. “All companies that manufacture PCs, smartphones, servers etc will be impacted by the shortage,” Keating told AFP. “End result: consumers will pay more.”
In high demand are key chips known as DRAM and storage components called NAND, which are found in everyday gadgets but are also needed to help process the vast amounts of data crunched by generative AI. That’s driving up memory chip prices, which in turn is turbocharging revenue for the firms that produce them such as South Korea’s Samsung and SK hynix, and Micron and SanDisk in the United States. “AI-related server demand keeps growing, and this demand significantly exceeds industry supply,” Kim Jae-june of Samsung Electronics said last month.
– ‘Keep prices high’ –
Samsung said Sunday that it plans to build a new semiconductor plant in South Korea to meet the soaring demand, while SK hynix recently reported its best-ever quarterly performance, “driven by the full-scale rise in prices of DRAM and NAND”. Industry analysts TrendForce have lowered their 2026 global production forecasts for smartphones and notebook laptops. “The memory industry has begun a robust upward pricing cycle,” which “forces downstream brands to hike retail prices,” TrendForce said.
Cars may also be affected, although Keating noted that a smaller portion of their tech relies on memory chips. Last week China’s largest contract chipmaker SMIC said customers were hesitant to place orders owing to uncertainty over how many phones, cars, or other products the memory chip industry can supply. The cause of the shortage is two-fold. AI-driven demand is greater than anticipated, but memory chip makers have also been “drastically cutting” spending on expanding capacity in recent years, Keating explained.
“Keep capacity tight, keep prices high is basically their mantra,” he said. “They’ve done this deliberately to ensure that there’s no repeat of the most recent memory price collapse, which cost the memory makers tens of billions in losses.” Price jumps for memory chips “are huge and the trend is continuing,” said Stephen Wu, founder of the Carthage Capital investment fund. “Consumers and enterprises should expect higher memory prices, longer lead times, and more take-or-pay contracts through at least early 2026,” Wu said.
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