EconomyLens.com
No Result
View All Result
Wednesday, August 13, 2025
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials
EconomyLens.com
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials
No Result
View All Result
EconomyLens.com
No Result
View All Result
Home Business

Ubisoft revenue drops after game flops, ‘Assassin’s Creed’ delays

Emma Reilly by Emma Reilly
February 13, 2025
in Business
Reading Time: 7 mins read
A A
0
65
SHARES
816
VIEWS
Share on FacebookShare on Twitter

'Assassin's Creed Shadows' will now only hit shelves on February 14, instead of mid-November -- ahead of the crucial holiday season. ©AFP

Paris (AFP) – A run of new-release flops and the delay of the latest “Assassin’s Creed” instalment sent revenue at French games giant Ubisoft plunging in its third quarter, the company reported Thursday as it continues to weigh its future. “Assassin’s Creed Shadows” has been twice delayed, now pushed back to March 20 from its initial launch date of November 15.

Related

Fortnite developer claims win against Apple and Google

EU ready to do plastic pollution deal ‘but not at any cost’

Two dead, 10 hospitalized in Pennsylvania steel plant explosions

EU clears Just Eat takeover by Dutch group Prosus

Mexico seeks compensation from Adidas in cultural appropriation row

Also sapping the pre-Christmas period were underwhelming sales for “Star Wars Outlaws”, a hoped-for blockbuster set in the universe of the beloved sci-fi movies. The game’s performance “wasn’t enough to deliver on our expectations,” finance chief Frederick Duget told reporters in Paris. Third-quarter income fell by almost half — 47.5 percent — to 318 million euros ($332 million), Ubisoft said in a statement, while over the first nine months of its financial year revenues were down by just under one-third. “Net bookings”, Ubisoft’s preferred revenue measure which excludes deferred income, fell more than half in the third quarter and almost 45 percent in the financial year to date. The company had issued a profit warning in January ahead of the results.

Ubisoft nevertheless hopes “Shadows” will be a financial boon to round out its year. “Pre-orders for the game are tracking solidly, in line with those of ‘Assassin’s Creed Odyssey’, the second most successful entry of the franchise,” the company said. The story of “Shadows” takes place in medieval Japan, long at the top of many fans’ wishlists for the series. “Over its lifetime, we want (‘Shadows’) to match the performance of ‘Valhalla’,” the previous top seller in the “Assassin’s Creed” series set in the world of the Vikings, Duguet said. New downloadable content for popular first-person shooter “Rainbow Six Siege” should also tempt fans.

Ubisoft did not comment on potential financial benefits from the release of Nintendo’s highly-anticipated Switch 2 console later this year.

– ‘Difficult choices’ –

Looking ahead, Ubisoft plans to stick to its schedule of releasing new products “each year” tied to the money-spinning “Assassin’s Creed” universe, Duguet said. Bad financial news for Ubisoft comes as workers are on strike demanding an end to layoffs and better conditions throughout the games industry in France — where the group employs around 4,000 of its 18,000-strong global workforce.

The company said it would top its target of finding 200 million euros of cost reductions this year and will continue the effort in 2025-6. Chief executive Yves Guillemot noted “difficult but necessary choices,” after Ubisoft announced closures in its global network of studios including in the United States, Japan and Britain. The company also shut down its online shooter game “XDefiant” for lack of players, killing off what was once billed as a challenger to rival publisher Activision’s omnipresent “Call of Duty” series.

Ubisoft did not say anything new about rumours the company as a whole could be sold off, with a “strategic review” it announced in January still under way. One option for Ubisoft’s future could be going private in the hands of Chinese tech group Tencent and the Guillemot family of founders that still runs the group. Tencent already owns almost 10 percent of the company after a deal with the Guillemots in 2022 to maintain Ubisoft’s independence. The Guillemots themselves own around 14 percent. But other potential buyers are lurking, including Savvy Games, owned by the Saudi public investment fund, according to French business daily Les Echos.

© 2024 AFP

Tags: labor strikeUbisoftvideo games
Share26Tweet16Share5Pin6Send
Previous Post

Bezos’s Blue Origin rocket firm to cut 10% of workforce

Next Post

Swedish video game maker wants industry to stop chasing money

Emma Reilly

Emma Reilly

Related Posts

Business

Thyssenkrupp to spin off marine division amid defence boom

August 8, 2025
Business

Germany suspends arms exports to Israel for use in Gaza

August 11, 2025
Business

Israeli airline’s Paris offices daubed with red paint, slogans

August 8, 2025
Business

Apple to hike investment in US to $600 bn over four years

August 7, 2025
Business

Deliveroo slips back into loss on DoorDash takeover costs

August 7, 2025
Business

Deliveroo slips back into loss on DoorDash takeover costs

August 7, 2025
Next Post

Swedish video game maker wants industry to stop chasing money

Turkey fines Adidas $15,000 for pigskin shoes

Japan's Honda and Nissan scrap merger talks

German sports carmaker Porsche to cut 1,900 jobs

0 0 votes
Article Rating
Subscribe
Notify of
guest
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
  • Trending
  • Comments
  • Latest

New York ruling deals Trump business a major blow

September 30, 2024

Elon Musk’s X fights Australian watchdog over church stabbing posts

April 21, 2024

Women journalists bear the brunt of cyberbullying

April 22, 2024

France probes TotalEnergies over 2021 Mozambique attack

May 6, 2024

New York ruling deals Trump business a major blow

75

Ghanaian finance ministry warns against fallout from anti-LGBTQ law

74

Shady bleaching jabs fuel health fears, scams in W. Africa

71

Stock markets waver, oil prices edge up

65

Stocks extend gains on US rate-cut bets

August 13, 2025

Musk clashes with Altman after accusing App Store of favoring OpenAI

August 13, 2025

Stock markets rise on growing US rate cut hopes

August 13, 2025

European powers tell UN they are ready to reimpose Iran sanctions

August 13, 2025
EconomyLens Logo

We bring the world economy to you. Get the latest news and insights on the global economy, from trade and finance to technology and innovation.

Pages

  • Home
  • About Us
  • Privacy Policy
  • Contact Us

Categories

  • Business
  • Economy
  • Markets
  • Tech
  • Editorials

Network

  • Coolinarco.com
  • CasualSelf.com
  • Fit.CasualSelf.com
  • Sport.CasualSelf.com
  • SportBeep.com
  • MachinaSphere.com
  • MagnifyPost.com
  • TodayAiNews.com
  • VideosArena.com
© 2025 EconomyLens.com - Top economic news from around the world.
No Result
View All Result
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials

© 2024 EconomyLens.com - Top economic news from around the world.