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Kering shares tumble as Gucci fails to reassure investors

Natalie Fisher by Natalie Fisher
October 23, 2026
in Business
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Gucci is key to Kering's fortunes, but the troubled Italian fashion house has been in freefall since 2023 as the brand lost its luxury cachet. ©AFP

Paris (France) (AFP) – Kering shares were down more than 10 percent in Paris Friday after the French luxury group published results that failed to reassure investors about a turnaround at its key Gucci brand.

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At 0730 GMT, Kering shares were down 10.8 percent at 190.40 euros, their lowest since June 2025. The market’s CAC40 index was down 0.3 percent.

Kering reported late Thursday that third-quarter sales were flat at 3.34 billion euros ($3.75 billion). Sales at Gucci, by far the group’s largest single brand, fell by four percent to 1.29 billion euros, worse than the three-percent decline registered in the second quarter.

“Gucci has not shown convincing signs of stabilisation,” Deutsche Bank analysts said in a note. Italy-based Gucci is key to Kering’s fortunes, but has been in freefall since 2023 as the brand lost its luxury cachet.

© 2024 AFP

Tags: financial crisisluxuryretail
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