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Netflix shares sink as quarterly profit misses mark

Thomas Barnes by Thomas Barnes
October 21, 2025
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'KPop Demon Hunters' became the biggest-ever movie hit on Netflix, in a quarter that saw the streaming giant miss profit expectations due to a tax dispute. ©AFP

San Francisco (United States) (AFP) – Netflix shares sank on Tuesday after the streaming television powerhouse reported quarterly profit that fell short of market expectations. Netflix recorded a profit of $2.5 billion on revenue of $11.5 billion in the recently ended quarter, saying it was hit with a $619 million expense due to an ongoing dispute with Brazilian tax authorities. Netflix said in a letter to shareholders that, absent that cost in Brazil, it would have exceeded its operating margin forecast in the quarter. “We don’t expect this matter to have a material impact on future results,” Netflix said in the letter.

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Netflix shares were down more than five percent to slightly more than $1,173 in after-market trades that followed the release of the earnings figures. Netflix viewership in Britain and the US reached their highest levels in about three years, powered by a lineup that included its most popular film ever, “KPop Demon Hunters,” according to the earnings release. An ad-supported membership level had its best sales quarter to date as Netflix continues to challenge traditional television programming, the company said.

“Netflix had its best ad sales quarter to date but still did not provide a figure for how large the ad business is,” said Emarketer senior analyst Ross Benes. “This gives the impression that the sustained revenue growth achieved this quarter, and forecasted for next quarter, will predominantly continue to come from subscription fees.”

Netflix touts itself as one of the world’s leading entertainment services with over 300 million paid memberships in over 190 countries. It is rumored to be bidding on global entertainment company Warner Brothers Discovery, analyst Benes noted. “For that potential purchase to best complement Netflix, the planned split of WBD would make its studio more attractive without bogging it down with TV networks that aren’t as agile as Netflix,” Benes told AFP.

Netflix expressed confidence in its momentum in the current quarter, citing attention-getting shows including the final season of “Stranger Things” and “The Diplomat.” A new “Knives Out Mystery” is also slated for release on the platform this quarter, as well as ramped up live events including professional American football and boxing.

© 2024 AFP

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