Paris (France) (AFP) – A court on Monday granted bankruptcy protection to iconic Paris department store BHV Marais, which sparked controversy last year over a partnership with Asian fast-fashion giant Shein, as it aims to safeguard its operations and jobs. The move comes after the company announced last week that it had sought such protection as part of a “relaunch” of BHV, whose landmark department store has stood in central Paris for around 170 years.
The Paris court granted bankruptcy protection to SEGM BHV, which notably includes the store opposite Paris City Hall and another west of the capital, according to a court document seen by AFP. SEGM BHV, which employs 660 people, posted a net loss of 1.85 million euros ($2.1 million) last year on revenues of 170.3 million, it said. The retailer “is in a state of insolvency, notably due to a significant drop in turnover, excessive liabilities, and disputes with the landlord,” the document said. Both management and trade unions had requested that the retailer be placed in bankruptcy protection, with the unions saying the company was unable to make payments. Management had disputed that contention.
The court-supervised restructuring allows for a six-month observation period — renewable for a further six months — to assess whether the company can be turned around. BHV’s management said it “welcomed” the court’s decision. “The protection afforded by the Commercial Court should very quickly enable us to finalize discussions with Brookfield, the property owner, which we have been awaiting for several months,” it said on Monday. BHV Marais would remain open, the company added.
– Brand Departures –
The store’s previous owner already had problems with brand-name boutiques it hosted over payment delays before it sparked controversy last year by announcing that BHV Marais would host Shein’s first permanent physical store. The announcement struck a raw nerve with a French public concerned about the disappearance of local jobs amid a flood of Asian imports and triggered the departure of a number of brands.
The owner finally sold the business to a number of its managers in June, who promptly parted ways with Shein. The new owners said that as part of that deal, the ownership of part of the building was transferred, but they had yet to receive the funds, which adversely affected their plans to revamp the business. The owner of the building, the Canadian asset manager Brookfield, rejected that assertion, saying it does not have any outstanding sums due to BHV Marais.
Trade union representatives said their request that the company be placed under bankruptcy protection didn’t mean they supported the current management. Their lawyer said they would use it to push for it to be taken over. The Paris deputy mayor for employment, Nicolas Bonnet Oulaldj, said they would be meeting soon with representatives of Brookfield and encourage them to back a viable business plan in line with the city’s character and that supports local brands and employment.
© 2024 AFP
