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Surging costs of living top US voter concerns

Emma Reilly by Emma Reilly
October 30, 2026
in Economy
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Price increases at the pump and elsewhere are preoccupying Americans ahead of the midterms. ©AFP

Fort Lauderdale (United States) (AFP) – Soaring prices for gas, medicine, and other cost of living essentials are preoccupying Americans as they start to cast their ballots ahead of next week’s midterm elections. A whopping 84 percent of voters who have cast their ballots early listed the economy as their biggest concern this election cycle, according to a recent Pew Research Center survey.

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Kyler Daugherty, a 43-year-old health care worker, summed up the sentiment as he filled up his gas tank in Fort Lauderdale, Florida. “It’s ridiculous. I mean, everything’s gone up, from food to transportation to gas prices,” he told AFP. Fuel costs have skyrocketed around the world since the United States and Israel launched strikes on Iran in February. US gas prices rose 9.1 percent in September alone, according to official figures, a headache for residents in a state like Florida, where most people rely on cars to get around. “It affects transportation, it affects goods, it affects everything,” Matthew Moore, a 63-year-old attorney, said after he cast his ballot early. “We transport a lot by truck. Air prices have gone up. My tickets home for Christmas have doubled since last year,” he said.

– Broken promises –

US President Donald Trump won reelection in 2024 in part because of his campaign promise to lower prices, which had also increased during the term of his predecessor Joe Biden. “I didn’t believe that promise then and I probably won’t continue to believe (it),” said Melissa Reer, a 49-year-old social worker worried by her car and home insurance costs. “But I think there’s a lot more changes have to happen before prices can go down,” she said. William Galston, a senior fellow at the Brookings Institution think tank, said two of Trump’s decisions this term have directly contributed to cost pressures: launching the war on Iran and slapping tariffs on trade partners. “It’s within the president’s power to remove most of the tariffs that he’s imposed. It’s within the president’s power to end the war that he began,” Galston told AFP.

For some voters, however, it’s too late. “My vote was cast based upon my feelings about how they’ve handled the stewardship that the voters have given them,” said Michael Childs, 62. The White House for its part insists that Trump’s policies are revitalizing the US economy and making life more affordable for Americans.

– Basic expenses –

But millions of households across the United States find it harder than ever to make ends meet. “The financial hardship is creeping up in America, particularly the middle class,” said Symeria Hudson, the CEO of United Way Miami, a nonprofit fundraising organization. United Way’s ALICE metric — which stands for an Asset Limited, Income Constrained, Employed person — measures working people whose income does not cover basic expenses, such as food, housing, and health care. Nearly 41 percent of the 132 million households in the United States fall below the threshold.

“We continue to encourage those policy makers to really understand the data,” Hudson told AFP. Many US voters are running out of ways to cut spending. “I’m literally cutting back on certain meds because I’m like, ‘I can’t afford them.’ I don’t know what to do next,” Daugherty said.

© 2024 AFP

Tags: cost of livinginflationUS politics
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