EconomyLens.com
No Result
View All Result
Friday, October 23, 2026
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials
EconomyLens.com
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials
No Result
View All Result
EconomyLens.com
No Result
View All Result
Home Business

‘Flavour wizard:’ Japanese chocolatier conquers Belgium

David Peterson by David Peterson
March 26, 2024
in Business
Reading Time: 6 mins read
A A
0
21
SHARES
259
VIEWS
Share on FacebookShare on Twitter

Japanese chocolatier Yasushi Sasaki in his Brussels workship in March 2024. ©AFP

Brussels (Belgium) (AFP) – When Yasushi Sasaki moved from Japan to Belgium at the age of 19, he spoke not a word of French and had no clue what he would do with his life.

Related

Volvo Cars shares plunge on losses, job cuts

Kering shares tumble as Gucci fails to reassure investors

India stirs up its gastronomy with French cooking schools

Judge orders Trump to give deposition in BBC lawsuit by Dec 11

Rekindled Gucci desirability fails to light flame under Kering sales

Last month, at the age of 52, he was named Brussels’ chocolatier of the year by the prestigious Gault&Millau food guide — no small triumph in a country that considers itself the homeland of chocolate.

“Whenever I go home to Japan and mention Belgium, people say to me ‘Ahhh….chocolate!” Sasaki told AFP.

Dubbed a “flavour wizard” by the food guide, Sasaki conducts his experiments in a little workshop behind his store, in the Brussels commune of Woluwe-Saint-Pierre.

“Chocolate? From the moment I chose the profession it became my whole life,” he said. “It’s a hobby, a job, a pleasure.”

“I knew nothing, I started from scratch. But I think I made the right choice.”

Originally from Nara, near the city of Osaka, Sasaki draws inspiration from his homeland — but with a light touch.

Not all Japanese flavours sit well with a chocolate ganache or praline.

“Green tea is very strong and marries very well. So does yuzu,” the citrus fruit, he explained as he doled out tips to his team of young Japanese staff. “Kaki and mandarin — nope.”

Sasaki selects his suppliers with care. The green tea for instance comes from Kyoto, where he orders directly from a cousin who works in the sector. With cocoa prices soaring, he is also careful to control costs.

“We are artisans but we are also businesspeople,” he said. “To keep working as artisans, we have to sell what we make.”

– ‘My own way’ –

Sasaki may have learned the trade in Brussels but he does not consider himself heir to a Belgian tradition.

“I have my own way, my own taste,” he said. “I know my strength is my own way, not copying other people.”

Today, Sasaki exports his creations back to his home country, where sales peak around Valentine’s day, the chocolate moment of the year in Japan.

As Easter draws near, he is readying for another big highlight of the chocolate calendar.

Much as he is delighted to be honoured by Gault&Millau, Sasaki would have one word of advice for the guidebook — to tip off its laureates before going public, so they have time to prepare.

“It’s a huge impact all of a sudden,” said Sasaki, whose turnover suddenly jumped by 20 to 30 percent.

For now, though, Sasaki has no plans to expand.

“I’ve been making chocolate for years. I’m just going to keep making good things, doing my thing,” he said.

© 2024 AFP

Tags: BelgiumchocolateGault&Millau
Share8Tweet5Share1Pin2Send
Previous Post

London still awaits Olympic’s promised ‘affordable’ housing

Next Post

EU probes Apple, Google, Meta under new digital law

David Peterson

David Peterson

Related Posts

Business

L’Oreal sees double-digit sales growth

October 22, 2026
Business

Canada opens free trade talks with Turkey

October 22, 2026
Business

Pentagon, Lockheed announce agreement for 850 F-35 jets over 10 years

October 22, 2026
Business

Barclays bank to cut about 5,000 jobs amid AI drive 

October 22, 2026
Business

Thales sales jump on European rearmament, satellite systems

October 22, 2026
Business

Focus turns to firms as Indonesia fire haze worsens

October 22, 2026
Next Post

EU probes Apple, Google, Meta under new digital law

Troubled Boeing announces CEO Dave Calhoun to step down

Boeing CEO to exit as safety concerns mount

Hong Kong's popular Octopus card expands to mainland China

0 0 votes
Article Rating
Subscribe
Notify of
guest
guest
0 Comments
Oldest
Newest Most Voted
  • Trending
  • Comments
  • Latest

New York ruling deals Trump business a major blow

September 30, 2024

Elon Musk’s X fights Australian watchdog over church stabbing posts

April 21, 2024

Women journalists bear the brunt of cyberbullying

April 22, 2024

France probes TotalEnergies over 2021 Mozambique attack

May 6, 2024

New York ruling deals Trump business a major blow

104

Ghanaian finance ministry warns against fallout from anti-LGBTQ law

74

Shady bleaching jabs fuel health fears, scams in W. Africa

71

Stock markets waver, oil prices edge up

65

Oil nears $115 with stocks mixed on earnings, AI

October 23, 2026

Tanker with Russian diesel heads to New York under Trump deal

October 23, 2026

‘Call of Duty’ seeks to win back fans with warfare spectacle

October 23, 2026

Volvo Cars shares plunge on losses, job cuts

October 23, 2026
From EconomyLens

Clear insights, straight to your inbox.

Get the stories and perspectives shaping the economy.

EconomyLens Logo

We bring the world economy to you. Get the latest news and insights on the global economy, from trade and finance to technology and innovation.

Your Privacy Choices

Pages

  • Home
  • About Us
  • Privacy Policy
  • Contact Us

Categories

  • Business
  • Economy
  • Markets
  • Tech
  • Editorials

Network

  • Coolinarco.com
  • CasualSelf.com
  • Fit.CasualSelf.com
  • Sport.CasualSelf.com
  • SportBeep.com
  • MachinaSphere.com
  • MagnifyPost.com
  • TodayAiNews.com
  • VideosArena.com
© 2026 EconomyLens.com - Top economic news from around the world.
No Result
View All Result
  • Home
  • Economy
  • Business
  • Markets
  • Tech
  • Editorials

© 2024 EconomyLens.com - Top economic news from around the world.