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Australia, EU agree sweeping new trade pact eight years in the works

Emma Reilly by Emma Reilly
March 24, 2026
in Economy
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European Commission President Ursula von der Leyen addresses members and senators during a joint sitting of the House of Representatives at Parliament House in Canberra on March 24, 2026. ©AFP

Canberra (AFP) – The European Union and Australia struck a long-awaited free-trade deal on Tuesday, while also agreeing to boost defence cooperation and access to crucial rare-earth minerals in the face of global uncertainty over trade. EU chief Ursula von der Leyen’s visit to Australia comes as the 27-nation bloc and the import-reliant nation navigate renewed energy vulnerability sparked by the war in the Middle East.

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The accord is the latest agreed by Brussels in a push to diversify trade as Europe faces challenges from the United States and China. Key sticking points on Australian use of European geographical names as well as how much beef can be exported to the continent were overcome to reach the deal after eight years of negotiations. Another compromise will see Australian winemakers allowed to use the term “prosecco” domestically, but they must stop using it for exports after 10 years. Australia will also be allowed to keep using some geographical names, such as feta and gruyere, in cases where producers have used the name for at least five years.

And European carmakers will benefit from Australia raising the threshold for a luxury car tax on electric vehicles — three-quarters will now be exempt. The two sides also agreed to step up cooperation on defence as well as on critical raw materials. Addressing the Australian parliament on Tuesday, von der Leyen described a world that was “brutal, harsh and unforgiving”. In that context, she said the EU and Australia were bound by common values and must work together to mitigate over-reliance on countries such as China for rare-earth minerals.

“We cannot be over dependent on any supplier for such crucial ingredients, and that is precisely why we need each other,” she said. “Our security is your security, and with our new security and defence partnership, we have each other’s back.” Beijing’s foreign ministry urged the EU on Tuesday to abandon its “zero-sum thinking”. “We hope the European side will… refrain from adopting protectionist measures, and view China’s development in a rational and objective light,” spokesman Lin Jian said when asked at a regular news briefing about von der Leyen’s comments.

– A ‘fair deal’ – Von der Leyen told Australian lawmakers that the agreement on trade was a “fair deal, and one that delivers for your businesses and one that delivers for our businesses”. Under the accord, the EU said it expected exports to Australia to grow by a third over a decade. The quota of Australian beef allowed into the bloc will increase more than 10 times the current level over the next decade. That upset both Australian farmers, who had hoped for more, and their European peers, who had pushed for the opposite.

Australia’s National Farmers’ Federation said it was “extremely disappointed” by a deal that European agriculture lobby group Copa-Cogeca said included “unacceptable” concessions. Others were more pleased. European carmakers group ACEA welcomed the pact and the EU’s top business lobby, BusinessEurope, hailed it as “a win for both sides, geopolitically and economically”. EU firms exported 37 billion euros (US$42.9 billion) of goods to Australia last year, and 31 billion euros of services in 2024.

And Australia said the deal could add AU$7.8 billion (US$5.4 billion) to its gross domestic product by 2030. Australia’s largest export market is China, and the United States is its largest source of investment. However, Canberra has redoubled efforts to diversify export markets for farmers since a 2020 dispute with Beijing saw agriculture shipments blocked for several years, and the global imposition of US tariffs last year. Likewise, the EU is on a drive to strike new partnerships in the face of US levies and Chinese export controls. It recently signed trade deals with India and South American bloc Mercosur, with more in the works.

Von der Leyen’s visit was overshadowed by the war in the Middle East, which has sent oil prices soaring. The EU chief said this month the conflict had served as a “stark reminder” of Europe’s vulnerabilities. And on Tuesday she called for an immediate end to hostilities in the face of a “critical” situation for energy supply chains globally. Australia — which is heavily reliant on fuel from abroad — has also felt the pressure from the global energy squeeze.

© 2024 AFP

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